Apr 26, 2025
How’s a Small, Made-in-the-USA Company to Survive These Days?
On a brisk weekday in October 2023, three sewing machines hummed while experimental indie pop played quietly inside a warehouse near the airport in Missoula, Montana. Three sewers had their heads down, assembling eggplant-colored jumpsuits, as Mallory Ottariano, the 34-year-old founder of the women’s outdoor clothing brand Youer, squinted into a dizzying spreadsheet. The Youniverse—what Ottariano, a queen of puns,...
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