The leader of luxurious mechanical watches brought a big, aesthetically pleasing secret to Watches and Wonders in Geneva, the watch worlds largest annual event. And, according to Rolex, its among the brands biggest updates since it released its Oyster Perpetual movement way back in 1931. 　　Announced today, the gorgeous new Land-Dweller series is the brands most significant new watch in decades. Thats...

　　Hawaii’s tumbling waterfalls, craggy lava fields, and palm-shaded beaches are undeniably enchanting. But the islands’ true beauty lies beneath the surface of the sea. When I slip on fins, a mask, and snorkel and dive into the ocean, another world reveals itself: green turtles munching sea grass, neon-hued parrot fish and wrasse darting between colorful corals, and during certain months,...

　　Laces are the most common closure on flat pedal mountain bike shoes. BOA lacing is gaining in popularity, however, and it was just a matter of time until we saw it on the Five Ten Freerider Pro. 　　That time has finally come, with Five Ten launching the Freerider Pro BOA earlier this year. Arguably the most popular flat pedal shoe...

　　April is a special time of year, defined by spring showers, melting snow, budding trees, and flowers. And, of course, gag gear, spoof apparel, and brand campaigns that give you pause, make you scratch your head, and wonder, Really? 　　No matter how you feel about April Fools Day, its a holiday to keep your guard up and tune your BS...

　　The world of watches looks more like Jupiter than Mercury. Its simply massive; there are digital LCD time-keepers, analog divers made to explore the ocean depths, smartwatches that score your sleep, count your calories, and also tell time, and of course, luxury wrist-candy that have more shiny bits than the Milky Way. 　　And still … theres more. This month, URWERK — Swiss...

　　Growing up in the Tom Miner Basin near Yellowstone National Park, Malou Anderson-Ramirez had few encounters with grizzly bears. However, as conservation efforts led to a growing bear population, her family’s ranch began facing livestock losses. In response, they adjusted their operation and land ethics to continue raising cattle in harmony with the native predators, inspiring their community to do...

　　Heres a bit of news we never saw coming: In a market where new vehicle prices seem to climb by the month, and where tariffs threaten to bump MSRPs even higher, Nissan has done something completely different. It has just slashed the prices of two of its most popular crossovers. Nissan price cuts bring down the Rogue and Pathfinder by...

　　Will Dunn owes his life—and maybe his marriage—to his REI Co-op Half Dome tent. 　　“The tent was a gift from my now-in-laws before we were in-laws,” he says. “It was my first backpacking tent, and it got us through some pretty delightful hikes—and some pretty harrowing ones.” On one trip, Dunn and his now-spouse were backpacking in Utah’s Canyonlands when...

　　Mikah Meyer is a persistently-filled-with-joy endurance athlete and the first person to visit all 419 National Parks sites in one continuous three year road trip. But before he was making headlines, Mikah was just a kid growing up in Middle America with a secret he thought was a death sentence. When the stories we tell ourselves become our reality, and...

　　The snow and wind whipped my faceas the lift whisked me up the Wasatch crest. But my close-cropped Sambob Microgrid hoodie kept my neck and skin covered despite the cold and windy conditions. 　　Ive spent the better part of my life in microgrid hoodies. Despite being a relatively young brand, Sambob seems to be one of the leading players offering...

　　Jonathan Ward of Icon 44 originally wanted to build an electric Bronco years ago. But the state of the EV conversion industry at that time simply failed to meet the next level quality standards that originally made Icon the leader of the entire restomod movement. An Icon 44 EV Bronco just wasnt possible. 　　If you haven’t heard of Icon, think...

　　Social media aint what it used to be. From the changing algorithms of Instagram and Facebook to the oversaturated maze of YouTube to the platform formerly known as Twitter — the virtual landscape for content creators and influencers is changing rapidly. 　　That has driven much of the internets creative class to find platforms that benefit individual creators at least as...