Love it or hate it, the tidal wave of mock product launches and inexplicable brand campaigns is upon us once more! April Fools Day is here and if you havent been bested yet, keep your guard up! 　　Weve already got the scoop on a handful of oddball announcements, so scroll on to get in on the gag. And if you...

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　　There’s a saying in Iceland that’s sort of the country’s unofficial motto: Þetta reddast (sounds like “thetta rettast”). Like so many Icelandic words there isn’t a direct translation into English, but the essence of it is, “Ehhh, it’ll be fine” My good friend Pétur Magnusson, who lives in Reykjavik, tells me, “It’s a big part of our national identity. It’s...

In January this year, Jacob Cook became the first British climber to complete the Care Bear Traverse, a link up of the first three summits of the infamous Fitz Roy Traverse. Climbing alongside good friend Tyler Karow, Jacob endured a series of unexpected challenges, both physical and psychological. Read his account of the expedition below. As I navigated my seemingly...

　　Outspoken Pro Tour angler Jim Watson wont be competing in MLF events until at least December 31, 2025. This comes as a result of his suspension by the organization. 　　In a press release, MLF stated that Watson has been suspended for multiple violations of the standards outlined in the 2024 Major League Fishing Angler and League Participation Agreement and the...

Earlier this year, a team of six kayaked ~450km along the west coast of Greenland, scoping out and establishing new routes on the vast granite cliffs of the Arctic Ocean. Jacob Cook and Bronwyn Hodgins told us more about the expedition; how they prepared, the routes they established, and what it's like to live in constant daylight. Can you summarise...

I'm not sure what I should have expected, but it isn't this. Me and Robbie have just come off the hill after another day trying to sketch together some faint new project on Ben Loyal in Scotland. The phone's ringing and it's Nico, We've had a space become available on our trip to the Mirror Wall, do you want to...

In 2018, I joined Mike 'Twid' Turner, Steve Long, Angus Kille heading out to climb a remote big wall in central Brazil. The objective was to establish and free climb a new route on the south face of Pedra Baiana. However, the expedition ran into problems from day one. We arrived in Rio to find civil unrest in the streets,...