Mar 25, 2025
It’s Been a Turbulent Period for the Outdoor Industry. Here’s Why.
John Murtiashaw could not catch a break. In the fall of 2023, Murtiashaw, 38, was working as the sales manager for Appalachian Gear Company (ACG), an apparel brand based in Kings Mountain, North Carolina. Murtiashaw, an eight-year veteran in the outdoor industry, loved the job and his coworkers. There was some serious buzz around the product, and he felt like...
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