When Bonnie Tu stirred the leaders of the largest bike manufacturer in the world to start a women-only brand, males dominated cycling as a sport and industry. It was decades before there was a Tour De France Femmes. And women most often made do with smaller versions of mens bikes and cycling gear.
Not only was cycling and manufacturing male-dominated, but her Taiwanese culture also placed males at the top of the value chain. In this video, Tu, an only child, states, My grandma always asked my father to get a second wife in order to bear him a son.
At 57, Tu became the CFO and executive vice president of Giant Group (Giant Bicycles). Shortly thereafter, Tu rallied the few women at Giant Group to start a womens-specific cycling brand.
In 2008, Liv Cycling was born. From a humble retail store, Liv became a staple of the industry. And it was a dominant force in forming womens professional racing into what it is today.
BONNIE shows that the namesake of the movie is the stuff of legend.
Girls Rejoice: Liv Launches Faith, Its First Full-Suspension Youth BikesLiv has been leading the charge for women's cycling since 2008, with the brand rightfully securing faithful customers and fans. Read more
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