The leader of luxurious mechanical watches brought a big, aesthetically pleasing secret to Watches and Wonders in Geneva, the watch worlds largest annual event. And, according to Rolex, its among the brands biggest updates since it released its Oyster Perpetual movement way back in 1931.

　　Announced today, the gorgeous new Land-Dweller series is the brands most significant new watch in decades. Thats because, at its heart, the Land-Dweller is the launch platform for an entirely new movement, Calibre 7135, with what it calls Dynapulse.

　　Ill discuss why this is so impressive in more detail. Still, Rolex states that it holds no fewer than 32 patents and patent applications for the Land-Dweller series: 18 solely for the watch and 16 for its timekeeping movement.

　　That alone is worth a pause.

　　Oyster Perpetual Land-Dweller 40, 950 platinum; (photo/Rolex) Dynapulse Escapement Land-Dweller watches center on Rolexs new Calibre 7135 movement, which is why watch enthusiasts are losing their minds today. This update makes huge leaps in Rolexs movement as it steps away from the traditional Swiss lever system. The lever system is central to every other automatic Rolex watch. Ever.

　　Dynapulse, as Rolex names it, is the brands first foray into an indirect impulse escapement. Without going into a deep technical rabbit hole, the direct impulse escapement is a departure from the lever escapement used on every other Rolex watch previously built. Its a huge move for the brand.

　　Why? Well, the in short is that indirect impulse escapements can be more efficient and require less maintenance. They do come with a higher risk of damage due to shock, but Rolex seems to have addressed the issue. Some good, old-fashioned drop testing should reveal any flaws if Rolex wants to send over a demo!

　　Transparent case back of the Land-Dweller 40, white Rolesor; (photo/Rolex) It claims that the Land-Dweller produces a power reserve of 66 hours. This isnt Rolexs best power reserve — its GMT Master II claims a 70-hour power reserve — but its certainly nothing to sneeze at.

　　Yuja Wang wears a Land-Dweller 36 in 18-karat Everose gold with a diamond-set bezel; (photo/Rolex) Your Taste Will Love the Aesthetics; Your Wallet Might Not Love the Price Rolex rolled out three materials and two sizes (36mm and 40mm) to choose from in the Land-Dweller collection, but kept distinctive features in each model.

　　Each watch holds the specially designed Flat Jubilee bracelet, a reimagining of the five-link Jubilee bracelet. It unveiled the original Jubilee bracelet as a luxury upgrade from the three-link bracelet in 1945 for its 40th anniversary. The Flat Jubilee bracelet marks Rolexs first integrated bracelet since the popular Oysterquartz watch retired in the early 2000s.

　　Every version of the Land-Dweller is housed in a classic Oyster case. This not only provides aesthetic touches like wide fluting on the bezel and a transparent sapphire backing, but it also guarantees waterproofness up to 330 feet deep. The Oyster case, Rolex claims, is the optimal protection for the masterpiece movement inside each watch.

　　Oyster Perpetual Land-Dweller 36, in 18-karat Everose gold; (photo/Rolex) The base model showcases a white Rolesor exterior, which combines Oystersteel and white gold. It has a fluted bezel and white dial with the Land-Dwellers signature honeycomb motif. It starts at $13,900 in 36mm, and $14,900 in 40mm.

　　Rose gold collectors might prefer an 18-karat Everose version with an identical dial. This option includes 10 baguette-cut diamonds as hour markers against a white honeycomb design. Its also surrounded by 44 trapeze-cut diamonds set into the bezel. This version ranges from $42,100 in 36mm sans diamonds to $103,200 in 40mm with diamonds.

　　The final version is the platinum option, showcasing a platinum-exclusive ice-blue dial, a blue honeycomb motif, and a fluted bezel. Platinum models start at $59,200 in 36mm without diamonds and top out at $116,900 in 40mm with diamonds.

　　Dont say we didnt warn you; these are not a budget-friendly find.

　　Roger Federer wears a Land-Dweller 40 in a white Rolesor version; (photo/Rolex) Dynapulse Movement Matters; It Could Change Mechanical Watch Construction Forever This stands as one of the most significant and most impactful developments in Rolexs movements since 1931 when it invented the Perpetual movement, one of the first self-winding watch movements to be wound by a rotor weight. This weight powered the watch as you moved your arm and wrist, perpetually winding the watch back up.

　　Rolex just found a more efficient, more magnet-resistant, and slimmer means of doing so with the Dynapulse movement.

　　Whether a Land-Dweller is in your budget, or just on your lottery bucket list, this movement signifies a huge move for Rolex — and, possibly, the future of all mechanical watches.