The future of the brand Genuine Guide Gear is uncertain after a debt restructuring process was announced this week. Known to its clientele of backcountry skiers as simply G3 the Canadian outfitter has been around for nearly 20 years. However, on August 9, the Supreme Court of British Columbia ordered accounting firm Deloitte to take over the companys assets, court documents show.

　　One of Deloittes representatives said Wednesday that the firms insolvency division will now create a plan for liquidating or selling G3s assets. The goal is to maximize the value of G3s remaining assets to meet its debts to the Royal Bank of Canada.

　　Specifics about the size of G3s debts will likely become public by Monday, he added.

　　View this post on Instagram A post shared by Backcountry Skiing Canada (@bscpow)

　　G3 representatives could not be reached for comment. But a voice message on the brands primary phone line makes it clear theyre unable to assist customers. All its online inventory appears to now be on sale. A banner message on the website says the company is temporarily not taking new orders.

　　We are currently undergoing an internal restructuring process, the company said in its phone message. During this time, we are unable to monitor emails or phone calls.

　　Big Discounts on Online Inventory Based in Vancouver, British Columbia, G3 first began making gear in 1995. Thats when the founders made their first avalanche probe for guides to count on and trust, according to the website.

　　Over the years, the brands offerings expanded to skis, splitboards, climbing skins, AT bindings, poles, and more avalanche safety tools. Back in 2016, GearJunkies own Sean McCoy gave the G3 Boundary 100 a mostly positive review. He called it a great, moderately light ski for touring that handles thedownhill challenges most skiers are likely to throw its way.

　　Editor Sean McCoy tests out some G3 skis in 2016; (photo/Sean McCoy) Now, the brand may be in trouble. Several employees of the company have recently changed their LinkedIn status to indicate theyre open to new jobs. That includes a warehouse manager, a product development engineer, and also an e-commerce manager — all of whom have worked for the company for over 2 years.

　　To be clear, G3 has not technically filed for bankruptcy. However, the court-ordered debt restructuring is part of Canadas Bankruptcy and Insolvency Act, according to court documents.

　　A Wednesday post from an administrator of Backcountry Skiing Canada said G3 has long been a staple of the outdoor industry for its innovative ski gear.

　　The recent receivership news casts a shadow over the company’s future, leaving customers and employees alike wondering what will happen next, the post said.

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