The coalition of brands known as Women-Led Wednesday isnt just mindful shopping. These are some darned nice brands offering great prices.

　　The growing Women-Led Wednesday movement first launched in 2018. It offers the chance to buy discounted gear from companies led by women entrepreneurs. Like Black Friday, its technically focused on a single day — Wednesday, Nov. 27. But also like Black Friday, the deals are often available both before and after the actual date, so be sure to check out these brands discounts even if you arrive a bit late.

　　Women-Led Wednesday now includes hundreds of businesses, but its about more than just cheap products, according to Cassie Abel, the founder of Women-Led Wednesday and apparel brand Wild Rye.

　　Abel said in a statement that in a time when our political landscape is shifting and the voices of women continue to be sidelined, its more important than ever for consumers to make conscious choices.

　　She also referenced recent victories, like an equal number of men and women competing in the Olympics for the first time and the first women to brave the intense downhill biking competition Red Bull Rampage.

　　Supporting female entrepreneurs is a way to reclaim agency and ensure that women can continue fighting for the platforms and opportunities they deserve,” Abel said. We hope that consumers feel motivated to make intentional purchasing decisions that actively contribute to a more equitable and inclusive marketplace.”

　　The annual event now includes more than 800 women-led brands. To see the full list and search for something specific, visit the Women-Led Wednesday website. Or read on for a few highlighted sales related to outdoor gear.

　　Women-Led Wednesday Deals Wild Rye: 25% Off Sitewide

　　(Photo/Wild Rye) On Wednesday, Wild Rye is offering 25% off sitewide on outdoor apparel and up to 70% off clearance items.

　　That includes the super-cool Elorie Technical Overalls shown above, which have been heavily discounted this week to half price or less, depending on the color. But sizes are selling out quickly, so act fast on this one.

　　Shop the Overalls Shop Sale Title Nine: 20% Off Women-Owned Brands

　　(Photos/Title Nine) Title Nine carries products from many great women-owned brands, as well as the brands own women-centered apparel. There are several versions of fleece tights that aim for wintertime fun, like the Crash Polartec Fleece Lined Tights Heathered, which are also on sale this week.

　　Shop the Fleece Tights Shop Sale Skida: Up to 40% Off

　　(Photo/Skida) The Tubular Sale happening at Skida also coincides with Women-Led Wednesday, offering up to 40% on selected products or 20% sitewide.

　　If youd like a colorful headband for your winter-time adventures this December, the brand has loads of styles for the discounted Mirage Alpine Headband. They sell for just $16 after a 38% discount.

　　Shop the Headbands Shop Sale Gnara: Up to 60% Off Sitewide

　　(Photo/Gnara) Its safe to say that GearJunkie likes Gnaras GoThere Hiking Pants. With an extra zipper down the front to help women answer the call of nature without disrobing, they easily made our guide to the Best Hiking Pants for Women in 2024.

　　Like many brands here, Gnara participates in Women-Led Wednesday, but the deals are available through Cyber Monday. That includes the GoThere Hiking Pants, which currently sell for 50% off.

　　Many sizes and colors are still available, though that will likely change fast. And make sure to peruse the sale — Gnara has plenty of other apparel with the popular GoFly zipper.

　　Shop the Hiking Pants Shop Sale Thousand Helmets: Up to 30% Off

　　(Photo/Thousand Helmets) If you like classy protection for your noggin, then Thousand Helmets would make a great gift to yourself or a loved one this holiday season. Many of the brands cycling products, including helmets and accessories, are on sale for up to 30% this week.

　　Heritage 2.0 Bike Skate Helmet sells for $70, saving you $20 on this sophisticated helmet. With 15 different colors available and three sizes, youre certain to find at least one style that meets your personal aesthetic.

　　Shop the Bike Helmet Shop Sale

　　Black Friday Deals 2024: Find Great Prices on Outdoor GearBlack Friday deals continue to get better as we move closer to November 29, and this week has insane discounts from the brands you love. Read more