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One-Dollar Timex: Limited-Edition Timepiece Celebrates 170 Years
One-Dollar Timex: Limited-Edition Timepiece Celebrates 170 Years
Nov 23, 2024 1:18 PM

  If youve been holding out on buying a name-brand wristwatch because of the price, then this is the deal that you — and your parents, and your parents parents — have been waiting for!

  On November 16, Timex will launch a limited run of Waterbury timepieces that pay homage to the Yankee pocket watch that sold for $1 in 1854. And what better way to pay tribute than to sell it for the exact same price?

  The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised correct time for little money,' Timex Chief Marketing Officer Shari Fabiani said in a press release.

  Online and at participating retail stores, Timex will sell the 170th Anniversary Waterbury watch for a buck —until all 1,000 units are sold.

  

One-Dollar Timex: Limited-Edition Timepiece Celebrates 170 Years1

  (Photo/Timex) Timex $1 Waterbury Watch From its launch until the turn of the 20th century, nearly 50 years later, Timex sold more than 6 million of the original dollar timepieces. According to Timex, the wallet-friendly watch helped democratize time for farmers, train conductors, and factory workers alike.

  

One-Dollar Timex: Limited-Edition Timepiece Celebrates 170 Years2

  (Photo/Timex) Even legendary raconteur Mark Twain prized the pennywise pocket watch. Timex even has Twains (and Samuel Clemens) handwritten letters to prove it.

  The $1 Anniversary Watch joins the Timex Waterbury collection, a nod to the companys roots as the Waterbury Clock Company. It has a glossy ice white dial with the official 170th Anniversary Edition logo. Three-dimensional lacquered Roman numerals elevate the hour markers off the face.

  A window beside the 3 oclock hour shows the date and day of the week.

  

One-Dollar Timex: Limited-Edition Timepiece Celebrates 170 Years3

  (Photo/Timex) On the vertically brushed caseback, Timex added a commemorative engraving to mark the special-edition timepieces unique place among the brands offerings.

  

One-Dollar Timex: Limited-Edition Timepiece Celebrates 170 Years4

  (Photo/Timex) No doubt, youll have to act fast to snag one of these tribute watches. The $1 Anniversary Watch will go live on November 16 in select retailers at 10 a.m. local time. It will also retail online at Timex.com and Timex.ca for U.S. and Canadian customers at 10 a.m. EST / 7 a.m. PST; Timex.co.uk at 10 a.m. GMT and Timex.eu at 10 a.m. CET; and shop.timexindia.com at 10 a.m. IST.

  

One-Dollar Timex: Limited-Edition Timepiece Celebrates 170 Years5

  Casio vs. Timex: Cheap Watch Torture Test ShowdownWe pitted two titans of the timepiece market in a head-to-head battle royale to see just how much abuse these sub-$35 tickers can take. Read more

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